School spirit HQ: Tees2urdoor plans opening Saturday on Boston Avenue
Published 12:13 am Friday, July 19, 2019
NEDERLAND — Tees2urdoor is unlocking its doors to Nederland and the greater community Saturday with a grand opening celebration more than a decade in the making.
The apparel business has long nurtured a strong reputation for producing quality and customizable school T-shirts from its previous Central Mall location.
“We’re kind of the school spirit headquarters,” co-owner Lloyd Varnado said. “We work with the area administrations to make sure all of the school designs meet their criteria for standardized dress.”
The foothold provided an opportunity for Tees2urdoor to expand. The result is Saturday’s community celebration at the new location — 1166 Boston Ave. in Nederland.
The two-story, 2,400-square feet location provides a large first-floor retail space and second-floor design studio, where co-owner Maccie Varnado takes ideas from concept to product.
Customers are welcome from 10 a.m. to 6 p.m. Saturday, when they can enjoy free giveaways, including Zummo sausage, and discounted apparel items.
Lloyd Varnado said not to worry, there would be large quantities of all special items and giveaways. He said customers would enjoy the same products and designs that made the previous location a success.
“We added a couple of new technologies to customize shirts with direct-to-garment technology,” Lloyd Varnado said. “We just bought a couple of those new machines.
“We’re going to have our stock stuff, but people want custom. They want their initials on the shirts. They want their monograms, and we are going to be able to offer that with a lot quicker turnaround time.”
Tees2urdoor supplemented its in-store sales with a fully functional website four years ago, allowing the company to shift into high gear.
“Now, I’m importing a lot of goods,” Lloyd Varnado said. “We’re getting a little more into fashion. You can’t have a store that is just school spirit year round. The diversification of getting into more apparel has helped us bridge that gap.”
The Varnados are embracing their boutique’s Boston Street location with store hours from 10 a.m. to 6 p.m.-ish Mondays through Saturdays, followed by a simple posted stance on Sunday hours — “Nah.”
“I want to bake cookies for my customers,” Lloyd Varnado said. “I want to have a better customer relationship and retention from generation to generation. If someone is shopping at 6 p.m., I’ve already told my employees we’re not keeping hard hours.”
Special events, holiday hours and peak rush doorbuster shopping are all planned for the rest of the year.
Once an antiques store, the Varnados have completely overhauled their Boston Avenue location with air-conditioning, employee amenities, fresh paint, concrete parking and plenty of curb appeal.