Simply Chic Boutique finds home in new Nederland location, revamped “chic feeling”
Published 12:13 am Thursday, March 12, 2020
NEDERLAND — Lacey LeDoux took over Simply Chic as the new manager and buyer in January 2019. Since then, the store has revamped, relocated and refreshed.
Simply Chic recently moved further down the street to 3515 Nederland Ave., next to Elite Nails and across from Judice’s 1927. LeDoux said the move was based on maximizing guest experiences and increasing foot traffic.
“We were next to a business where we don’t have the same customers,” she said. “We were a little hidden. I felt like it was a weird traffic area, so moving to where we are now has been really helpful for us.”
The Port Neches resident flipped the store in to an upscale, bright boutique aiming to create that “chic feeling.”
“Simply Chic has been in Nederland for over 10 years,” LeDoux said. “When the new owner and I took over the store, we kind of put our own twist on it. We went a little more upscale look wise, but the prices pretty much stayed the same. I wanted to put a fresh look on the boutique and bring something different in the area. I feel like we have definitely done that so far.”
The boutique sells women’s clothing, jewelry, shoes, hats and natural gift sets.
LeDoux said she prides herself on purchasing brands and unique styles for her clientele.
“Each time I go to market, I make sure I bring home brands that no one else in our area has or has seen,” she said. “We aren’t a traditional Texas boutique. We went more L.A., younger women’s contemporary, but then we also brought in older women’s clothing, as well.”
LeDoux, who has always had a flair for fashion and styling, decides what merchandise makes the shelves during each season.
“I try to look for things that stand out, but aren’t too loud,” she said. “I try to stay between the basic and the bold. I try to meet it halfway.”
LeDoux also offers in-store styling.
“I figure out where they are going and what they usually wear in their closet,” she said. “Honestly, my goal is to get people to break out of what they would usually wear. My goal is to get someone to put something on they normally wouldn’t and help them feel super confident in it.”
Simply Chic’s target audience ranges between mid-20’s to mid-60’s offering sizes extra small to plus size.
“I want to be body inclusive,” LeDoux said. “I want someone to be able to walk in and not feel limited. I feel better when someone walks out with something no matter what size they are.”
For more information, visit Simply Chic on Facebook.