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Charm and Co.’s new owner renovates boutique collection

NEDERLAND — Charm and Co. Boutique is under new ownership. At the helm is Andrea Bryan.

Bryan bought the boutique, located on Boston Avenue in Nederland, on. Jan. 26, closing for a week to renovate and rejuvenate.

Upon re-opening Feb. 1 the shop downsized from 34 vendors to 10, highlighting an open space, new vibrancy and small town boutique feel.

“It was crowded and full,” Bryan said. “I wanted it to feel more like a small boutique. Before it was like a mall, now it’s a boutique. It’s more open and more inviting.”

The boutique now includes more items such as home décor, women’s shoes, apparel, kids clothing and jewelry.

Charm and Co. is a collection of boutiques located at 1336 Boston Ave. selling shoes, clothing, candles, jewelry and more. (Cassandra Jenkins/The News)

Vendors include:

  • The Cross Candle, a local, homemade candle shop
  • Crooked Crown, a candle company under the name “Keeper of the Light”
  • Braylee’s Boutique, featuring women’s apparel
  • Jazzy Jewelz, offering jewelry
  • Macy Lee Boutique, selling women’s shoes
  • Gypsy Darling Boutique, women’s apparel
  • Grae Boutique, women’s apparel, men’s apparel and home décor
  • Two Boys and a Saylor, women’s apparel, shoes and kids
  • Ellybee Bows Boutique, girls bows; and
  • Paisley Peach, baby’s, little girls, boys, jewelry and little girls shoes.

Bryan also renovated the back office space by transforming it into a banquet hall.

“People can rent out what we are calling the “Boston Room” for bridal showers, baby showers or just for a girls night out,” she said.

The backspace is also used for new monthly “art nights” featuring events like “Sip n Shop” and “Mascara in Mocha’s,” in partnership with new coffee shop The Golden Cup.

“I’m glad I get to be creative,” The Golden Cup owner Janna Bartz said. “I get to stay open a little bit later. I like the environment, and this is a good location.”

Charm and Co. sells women’s shoes from different boutique vendors. (Cassandra Jenkins/The News)

Bryan said the venture is meant to serve the community better and bring them into the shop.

“This is (Janna Bartz’s) first time opening a coffee shop and we wanted something like that because we are trying to revamp the avenue,” she said. “It’s a dying art, but we want to reach out to the community to let them know we are here to support everyone.

“A lot of the women that come to art night, or girls’ night, are teachers or moms that want to relax and have free time for a couple of hours. This is one way to do that.”

Bryan wants to invite everyone to the newly renovated boutique and assist in the support of Boston Avenue.

“Shopping here helps our community,” she said. “It’s as simple as that.”