SOUNDS GOOD: Branding still the deal in the ranching business

Published 12:40 am Sunday, October 11, 2015

ANAHUAC — Branding is still important. We’re talking cattle, not just company logos.

Jimmy Belt, whose title is “special ranger,” said cattle theft is up, and old-fashioned branding can help place recovered animals back in home pens. He spoke at the Texas and Southwestern Cattle Raisers Association ranch gathering, Oct. 6, at White’s Park in Anahuac.

The day’s topic included market outlook and the economic impact of calf and reproductive management practices. I heard of oral supplements and injections.

Subscribe to our free email newsletter

Get the latest news sent to your inbox

Belt told how a farmer recognized his stolen calf from a large pen of recovered animals, but without that crucial brand, he was not allowed to claim them.

Branding is old-school, but social media plays a modern role in recovery, Belt said. A stolen hay baler made an appearance years after it was stolen when someone sold it on Craig’s List.

That’s stuff many of us enjoy dining on beef “rarely” think about. The blessing over dinner reminded us to think about those who produce our “food and fiber.” This fall is a season of harvest, so find a rancher and farmer to thank for your bounty.

TSCRA is a 138-year-old trade association and is the largest and oldest livestock organization based in Texas. For more information, visit