Mazda must be dabbling in black magic.
How else can you explain the fact that this relatively small Japanese company is doing what no one else in the car industry seems to have figured out? They’re building cars that get amazing gas mileage and are exhilarating to drive at the same time.
Doing one or the other is easy. If you cram a giant engine into a little car, you’ll get people’s hearts racing. And on the flip side, you can put a puny engine into a tin-can car and get good gas mileage.
But what Mazda has done with this car, the all-new Mazda3, is remarkable.
First of all, it’s rated for 41 mpg on the highway. To put that in perspective, it’s the exact same mileage figure as the first-generation Toyota Prius hybrid, which set the standard for hyper-efficient cars when it was introduced.
Unlike many fuel-saving cars, though, the Mazda3 doesn’t feel like a dinky, hamster-powered contraption. It feels quick and nimble, matching the breathtakingly fun feeling that I loved in the previous generation 3.
I’m not quite sure how Mazda managed to do that. Mazda’s Department of Marketing Mumbo Jumbo came up with the term “SKYACTIV” to describe how the engine, transmission, body and chassis work together to boost performance and gas mileage, but black magic still makes more sense to me.
Whatever the root cause, this is one of my favorite small cars to drive in a long time. And it’s for reasons that go much deeper than gas mileage.
From the driver’s seat, this new design feels like one of the fastest, most fun compact cars you can buy. It doesn’t drive at all like a car that’s designed for good gas mileage, strangely enough.
I love the new look Mazda gives this car for 2014. It gets a long, sports-car-like hood, swept-back headlights and a sleek, expensive-looking overall shape. I think it looks like a smaller, sportier version of the pricey Lexus RX 350 that I tested last week.
Inside, this is one of the best cabins I’ve ever seen in a compact car. It has soft materials on the dash, tight construction, and — at least in my test car — all the bells and whistles you could possibly imagine being in a commuter vehicle: automatic headlights, a heads-up display, lane departure warning, dual-zone climate control, push-button start, blind-spot sensors, a navigation system and lots more.
On the downside, all those extras added a lot to the price of my test car. It rang up over $29,000, which — to me, at least — seems like an awful lot of money for a Mazda compact car. The base version of this car, starting under $17,000, makes more sense for most people.
As a whole, though, this is one of the most impressive small cars I’ve driven in years. Even at the end of its lifespan, the previous generation Mazda3 was one of my favorites, and this new version raises the bar even higher.
It’s kept the lovable, fun-to-drive spirit of the Mazda3 while adding better gas mileage for today’s world. If Mazda had to stick pins into Honda and Toyota voodoo dolls to do that, so be it.
Mazda must be dabbling in black magic.
Facebook vies with Google to Apple for mobile developers
Facebook is pushing to change a perception that it's not a tool for developers this week at the F8 developer conference in San Francisco, the company's first major event for app makers since 2011.
Tax deduction for a gym membership?
April marks another tax season when millions of Americans will deduct expenses related to home ownership, children and education from their annual tax bill. These deductions exist because of their perceived value to society; they encourage behaviors that keep the wheels of the economy turning. So why shouldn't the tax code be revised to reward preventive health?
Jamaal Charles' Football Camp
Search teams will send unmanned sub to look for missing Malaysian airliner
Teams searching for a missing Malaysian airliner are planning for the first time to send an unmanned submarine into the depths of the Indian Ocean to look for wreckage, an Australian official leading the multi-nation search said Monday.
Teens trading naked selfies for mugshots
Will teenagers ever learn? You think yours will. Maybe so. But it's likely that was also the hope of the parents of children who were so shamed by nude photos of themselves that went south - how else can they go - that they killed themselves.
Boston doctors can now prescribe you a bike
The City of Boston this week is rolling out a new program that's whimsically known as "Prescribe-a-Bike." Part medicine, part welfare, the initiative allows doctors at Boston Medical Center to write "prescriptions" for low-income patients to get yearlong memberships to Hubway, the city's bike-share system, for only $5.
Are Americans smart to stop drinking diet sodas?
Recent data from Beverage Digest suggest many are cutting back on diet sodas. Consumption of diet sodas fell more than that of sugary sodas in 2013. This raises two questions: Why is total consumption declining, and is drinking diet soda harmful to health?
VIDEO: Amazing dance moves at NCAA title game
Eye-catching action wasn't confined to the court at AT&T Stadium Monday night during the NCAA Championship game between UConn and Kentucky. This pair -- apparently a father and son -- delighted the crowd during a timeout with some synchronized dance moves.
VIDEO: White House may ban selfies
The White House wasn't too pleased after Red Sox player David Ortiz snapped a selfie with President Obama that was later used promotionally by Samsung.
Investing more money in tornado research would be a disaster
This week, the U.S. House of Representatives passed a bill that would require National Oceanic and Atmospheric Administration funding to focus on improving forecasts of "high impact weather events" like tornadoes and hurricanes "for the protection of life and property and the enhancement of the national economy."
- More News Headlines
- Facebook vies with Google to Apple for mobile developers