, Port Arthur, Texas

November 21, 2012

Retailers prepare for Black Friday

Josh Brown
The Port Arthur News

PORT ARTHUR — The busiest shopping day of the year is starting earlier than usual this year as stores and shoppers try to get a head start on the action.

Black Friday traditionally starts on the stroke of midnight when stores open to long lines of people waiting for the year’s best deals, which usually last for only the day.

Now, however, retailers who are looking to capitalize on people’s desire to find a good deal by opening ever earlier.

Many national stores, including Walmart, Target, Toys ‘R’ Us, Sears and Kmart, are opening at 8 p.m. on Thanksgiving day.

In order to further encourage shoppers to leave home on a national holiday, most stores are offering doors prizes to the first sets of feet that cross their threshold.

Bealls announced earlier this month it will open from 8 p.m. to midnight on Thursday and will re-open at 6 a.m. on Black Friday. The stores will hand out “door buster” prizes to its first 300 customers, and the first 25 will receive a scratch-off coupon card.

JCPenny is keeping its normal Black Friday hours, opening at 6 a.m., so employees can “spend the Thanksgiving holiday with their family,” according to Lorenzo Garza, general manager for the branch at Central Mall.

Garza said work has been “kind of hectic” and the stores has hired 15 new people, a slight increase from last year.

“Black Friday is one of the biggest days of the year for us,” he said. “Sales can double or even triple.”

Read the rest of the story in the 11-22-12 issue of The News.