PAnews.com, Port Arthur, Texas

Local News

July 7, 2010

Carl’s Jr. bringing ‘sit-down burgers’ to Port Arthur

PORT ARTHUR — “Six Dollar Burger” is a concept, not an actual price at Carl’s Jr., the new burger diner on Texas 73. Half pounds of Angus beef are designed to taste like you paid that much, even if you didn’t.

Carl N. Karcher probably couldn’t have conceived the combinations of avocado, jalapeno, bacon, Santa Fe and teriyaki flavors that season burgers now when he started a hot dog stand in July of 1941. The California-based company has been in Texas, and has finally arrived in Port Arthur.

With workers smoothing out the parking lot the day before opening, Ken Shotwell, executive vice president, said the store plans to open at 6 a.m. Wednesday offering Monster Biscuits and meaty fare until the luncheon menu opens up to selections so wide it would take days to try everything, Shotwell said.

“You could come here seven days a week,” he said.

Shotwell said the company has franchises in Dallas and plans to open 121 more Carl’s Jr restaurants in Texas, following the Port Arthur store with openings in Orange, Beaumont, Baytown and more in Port Arthur. Future stores are in the site selection stage, he said.

A smiling star and the reminder that burgers are charbroiled reminds Carl’s Jr. diners that they’re getting what Lauren Mincey, of the chain’s regional marketing team, refers to as  “sit-down dining” and “back-yard flavor.”

Shotwell commandeered one of the booths for paperwork in the dining area, designed like a ‘50s-style restaurant with red and quilted silver accents. The restaurant is near Luby’s at the corner of Twin City Highway and Texas 73.

“We’ve got a good corner site and we were told this is an up-and-coming area,” he said.

When pointing out what makes Carl’s Jr. special, he also pointed to side dishes such as fried zucchini, chili cheese fries and onion rings.

Mincey said Carl’s Jr., which also offers malts and shakes and chicken sandwiches, is a sister company to Hardee’s.

Carl’s Jr. is known for sexy celebrity commercials with celebrities such as Paris Hilton and Kim Kardashian. The chain is also known for its Six Dollar Burger. The Greater Port Arthur Chamber of Commerce hesed a Wednesday, July 7, ribbon cutting for the restaurant, new at 4900 Texas 73 in Port Arthur.

A marker in the lobby carries the image of Carl N. Karcher and his wife, Margaret, as well as a quote from Mr. Karcher:

“The American Dream is alive and well in this country of ours. I know. I lived it,” Karcher said.

ddoiron@panews.com

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